Level Select CBD Gummies


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Level Select CBD provides 0% THC products for fitness enthusiasts. Our review will help you decide if it’s the right CBD brand for you. My Level Select CBD review includes melatonin sleep gummies, plus other products including their sport CBD ache relief cream for muscle recovery.

Level Select CBD Review (Mar. 2022)

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Level Select CBD is a brand geared towards active individuals looking for recovery and relief. It offers 0% THC CBD topicals, oils, gummies, and other products in multiple strength varieties.

Bottom line: Level Select is a solid brand, especially for athletes looking for 0.0% THC CBD products. But it has room for improvement.


  • Multiple product potencies
  • 0% THC products ideal for drug-tested athletes
  • Good terpene levels in many products
  • Affordable prices
  • Detailed third-party testing


  • Limited details about the hemp source and overall production process
  • Most products contain low levels of minor cannabinoids

Overall Rating: 3.7/5

Product Lineup 4.5/5

Level Select offers a variety of CBD products with different strengths and formulations. The only major thing missing is CBD capsules.

Price 4/5

Level Select’s prices are below the market average, especially for CBD oil. Plus, you get 35% off for subscribing and free shipping.

Hemp Quality 2/5

While we like the badges telling us that the company’s hemp is USA-grown, we want more information. Is it organic? Which state is it cultivated in?

Third-Party Testing 4/5

Level Select uses a reputable testing lab and provides complete purity and potency test reports (including both cannabinoid and terpene levels). But the levels of minor cannabinoids are low in most products.

Customer Service & Reputation 4/5

Level Select is a fairly new brand with few customer reviews. It needs more time to establish itself. Still, the reviews it has so far are positive.

Table of Contents

Level Select Overview

Level Select CBD was founded in 2019 in Newport, CA. It primarily focuses on products for athletes.

The current lineup consists of CBD creams, roll-ons, oils, gummies, teas, and pet products. Most of these are available in 3 “levels” (CBD strengths), giving you the option to choose the right product and potency for your needs.

Level Select is backed by a former US Surgeon General and several current and retired pro athletes. Complete third-party test results are also available on the website, although it doesn’t provide information on where it sources its hemp from.

CBD Terminology

  • Terpenes: aromatic plant compounds with a wide variety of beneficial properties (1).
  • Minor cannabinoids: CBN, CBG, and other beneficial cannabinoids found in smaller amounts than CBD. For hemp, THC also counts as a minor cannabinoid.
  • Hemp: non-intoxicating cannabis variety with high CBD and low THC levels (less than 0.3%).
  • Full-spectrum: whole-plant hemp extract containing multiple cannabinoids, terpenes, and flavonoids. This form of CBD is about 4 times more potent than pure CBD (2).
  • Broad-spectrum: whole-plant hemp extract similar to full-spectrum CBD, but with THC removed (may contain trace amounts).
  • CBD isolate: pure CBD with all other hemp compounds removed.

Level Select Product Lineup

Level Select has a solid variety of broad-spectrum (0.0% THC) products, most of which are marketed towards athletes. They include sports creams, roll-ons, and oils available in 3 strength levels (low, medium, and high), as well as gummies, teas, and pet products. Read on for our reviews below.

CBD Topicals

Level Select’s topicals are its main product line because they’re well-suited for providing targeted muscle and joint relief for active individuals. They include 3 levels of creams and roll-ons.

Level Select Sports Cream
CBD Potency 3.4-13.5 mg/ml
Volume 89 ml (3oz)
Total CBD 300-1200 mg
Cost per mg CBD $0.05-0.09
Type Broad-Spectrum
Third-Party Test View report

The Sports Creams are Level Select’s most popular products. They work similarly to something like IcyHot or Bengay. These products contain broad-spectrum CBD mixed with menthol for its reliable cooling, relieving effects.

They come in three levels (strengths). We like this product but prefer the CBD strengths to be higher.

Level Select Sports Roll-on
CBD Potency 4-16 mg/ml
Volume 74 ml (2.5oz)
Total CBD 300-1200mg
Cost per mg CBD $0.07-0.13
Type Broad-Spectrum
Third-Party Test View report

The Sports Roll-ons from Level Select easily fit into a gym bag and are intended to be used on the go. Like the cream, it comes in 3 different levels, but the overall weight is reduced, increasing the CBD concentration. They also include menthol and mint, adding soothing relief and a pleasant scent.

Level Select CBD Oil Drops

CBD Potency 20-83 mg/ml
Volume 30-60 ml
Total CBD 600-5000 mg
Cost per mg CBD $0.02-0.03
Type Broad-Spectrum
Flavors 3
Third-Party Test View report

Level Select also provides standard CBD oil with 2 sizes (30-60 ml) and 3 strength levels, a sleep version, and multiple flavors.

The standard oil comes in unflavored or mint flavoring, with vanilla flavor for the sleep formula, appropriately named Level Zzz. The Level Zzz drops are also infused with melatonin to promote sleep.

We like the potencies and the low prices of these CBD oils. They also contain a wide variety of terpenes. But they have very low levels of minor cannabinoids.

Level Select CBD Gummies

CBD Potency 25 mg
Gummy Count 10-60
Total CBD 125-750 mg
Cost per mg CBD $0.07-0.08
Type Broad-Spectrum
Formulas 3
Third-Party Test View report

Level Select offers CBD gummies with 3 different formulas in regular or trial sizes. All contain the same 25 mg of broad-spectrum CBD but have different flavors and additional ingredients:

  • The Immune Support formula is citrus-flavored and is infused with vitamin C and turmeric
  • The Restful Sleep formula is berry-flavored and is infused with melatonin and lemon balm
  • The Focused Energy is tropical-flavored and contains caffeine and ginseng.

We like these specialized formulas but the third-party tests only show CBD in these gummies. Other minor cannabinoids should be present in a broad-spectrum hemp product.

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CBD Potency 15 mg
Teabag Count 18
Total CBD 270 mg
Cost per mg CBD $0.09
Type Broad-Spectrum
Flavors 4
Third-Party Test View report

Somewhat unique to Level Select is the range of tea products infused with CBD. These products are to be used just like normal tea bags but with 15 mg of CBD in each. There are 4 tea types to choose from.

Naturally, chamomile is being promoted for sleep, green tea for focus, English breakfast for the morning, and earl grey for a pick-me-up.

These pet CBD products are offered under the brand Purity Preferred, which is owned by the same company as Level Select.

Pet Calming and Hip & Joint CBD Drops
CBD Potency 3-30 mg/ml
Volume 30 ml
Total CBD 100-900 mg
Cost per mg CBD $0.11-0.70
Type Broad-Spectrum
Flavors Bacon, Chicken
Third-Party Test View report

Level Select offers two different pet oil formulas, Calming and Hip & Joint. The Calming oil drops are available in 4 potency levels: small dogs and cats, medium dogs, large, and extra-large dog breeds.

Meanwhile, the Hip & Joint formula is available in 3 levels. The drops come in bacon and chicken flavors that your pets will likely enjoy.

Both oils also contain moringa, krill oil, and copaiba, which have a variety of potential benefits. But we don’t see any different ingredients between the two formulas.

Pet Hip & Joint Balm
CBD Potency 4-8 mg/ml
Volume 50 ml (1.69oz)
Total CBD 200-400mg
Cost per mg CBD $0.09-0.12
Type Broad-Spectrum
Third-Party Test View report

In addition to the drops, Level Select also provides its Hip & Joint formula as a roll-on application for pets. You’ll find all of the standard balm ingredients plus 200 or 400 mg of CBD and moringa.

Price & Value

CBD products can easily be assessed for value by dividing the cost by the total amount of CBD in milligrams (mg). This offers a look at exactly how much a milligram of CBD is going to cost, and can help you determine whether or not the price point is worth it.

Keep in mind that the price varies for different types of products. Here are the prices offered by Level Select:

  • $0.05-0.13 per mg for CBD topicals
  • $0.02-0.03 per mg for CBD oil
  • $0.07 per mg for gummies
  • $0.09 per mg for tea
  • $0.09-0.70 per mg for pet products

This puts Level Select below most of the market averages for CBD products, particularly for CBD oil. On top of that, you can get a further 35% off by subscribing for monthly deliveries and the shipping is always free.

All in all, Level Select CBD offers great value.

Hemp Source and Production Process

Unfortunately, Level Select doesn’t disclose much information in terms of its hemp source or production process. This isn’t the most concerning issue, though it does matter. Hemp origin is a large factor in the quality of the products and a sign of a transparent brand.

From their website, we can gather that the hemp they use is grown in the USA. The production is also claimed to be cruelty-free. But exact details are not available.

Third-Party Testing

Level Select’s products are sent for third-party testing to Green Scientific Labs, a reputable lab in Florida.

They’re tested for cannabinoid and terpene potency, as well as pesticides, heavy metals, residual solvents, and other potential contaminants. All products come with a batch number that corresponds to the online test results, although the pet and tea product tests are found on separate websites.

Third-Party Test Results

CBD oil third-party test report CBD cream third-party test report CBD roll-on third-party test report

We always look at third-party lab test results to confirm that CBD companies sell safe and accurate products. We check:

  • The levels of CBD, which should be within 10% of the label (3)
  • The levels of minor cannabinoids like CBG and CBC
  • The levels of THC
  • Whether the CBD type (full, broad-spectrum, or isolate) is accurate
  • Whether there are any contaminants

We added the latest third-party test reports for three Level Select products above:

  1. The level 3 roll-on, which should have 1200 mg CBD and actually contained 1263 mg, which is 5% more
  2. The level 3 cream, which should also provide 1200 mg CBD but had 1661 mg on the test, which is 38.4% more
  3. The level 3 CBD oil, which should have 5000 mg of CBD and showed 5234 mg on the tests, which is 5% higher

The cream clearly contains much more CBD than advertised. But the other two products were well within the 10% variance we expect from an accurate CBD product. It’s also great that all three tests show plenty of terpenes.

The only major issue is that all three test reports (and many other ones we looked at) show low levels of minor cannabinoids. Proper broad-spectrum CBD products should contain significantly more.

Shipping & Returns

Level Select CBD offers free shipping throughout the U.S. It also ships to anywhere in the world, though some products may have shipping restrictions. This information can be found during the checkout process, as we don’t see it listed on the website anywhere.

You can return unused products within 30 days of delivery for a full refund.

Customer Service & Reputation

Level Select CBD is a relatively new brand so it doesn’t have an established reputation.

But its customers seem satisfied, based on the minimal reviews found on the website. Nearly all products that have been reviewed have a rating of at least 4.5 stars, if not 5.

Our Verdict: Decent Choice for Fitness Enthusiasts

Level Select is a solid CBD brand for active individuals. All products contain 0.0% THC, which is great for competitive athletes that get drug tested. They’re available in three strength levels so you can match your needs to the right one.

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The products are also at a great price point, especially with the subscription and free shipping deals, and come in a wide variety of options.

But Level Select does have two major areas to work on. First and foremost, the levels of minor cannabinoids in most of the products are very low. That’s important since these cannabinoids work in synergy, enhancing the effects of CBD and terpenes.

Level Select CBD Review: CBD For Better Sleep & Recovery

Including their bestselling CBD sleep gummies and sports CBD ache relief cream.

All opinions are our own and never influenced by brands. If you buy through links on this page, we may earn a small commission. Here’s our process.

My Level Select CBD review covers their bestselling CBD gummies for sleep, focus, and immune support, as well as their CBD ache relief cream which is designed for people with sports injuries and general muscle soreness as a muscle recovery aid.

Level Select is a US-based company that uses US-grown, non-GMO hemp extract to create their CBD edibles and topicals, which are available to buy directly from the company on a one-off or subscription basis, the latter of which offers significant discounts over one-time purchases, as detailed later in this review.

Level Select CBD Review – Table of Contents

About Level Select CBD

The first thing that’s important to note about the brand is that Level Select CBD manages its own production, equipment, and processing. This differs from other brands which may purchase hemp extract from sources outside of their control – or completely outsource the entire production process.

Managing their own production and processes helps ensure that Level Select’s quality standards are maintained throughout the CBD process, from production to marketing.

Level Select’s CBD products are made with broad-spectrum CBD and have zero percent THC, in comparison to other brands on the market which are made with full-spectrum CBD that may contain THC.

Their products are also cruelty-free and made from US-grown, non-GMO hemp extract.

Additionally, as I would expect of any reputable CBD company, third-party testing is used to confirm quality and the absence of THC in the products, and the results are available to review online via their website.

Level Select also claims to be the only company (kadenwoodbrands.com) in the space backed by a former US surgeon general (Dr. Carmona).

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Level Select’s topical products are intended to aid with recovery.

They’re offered in three strength levels, with Level 1 being the least and Level 3 offering the highest amount of CBD in terms of mg, so you can choose which would suit your need the best (and hence the name, Level Select).

Level 1 is designed to ease muscles and for everyday discomfort. Level 2 is a higher strength, intended for use where you have muscle soreness, and Level 3 is the maximum strength CBD cream they offer.

The company also sells CBD oil, pet CBD, and gummies for sleep (which contain melatonin), focus (which contain caffeine), and immune support (which contain Vitamin C and ginseng).

Gummies are an enjoyable way to consume CBD orally, and definitely worth considering if you like the idea of using it but don’t want to use the oil and dropper method.

Level Select CBD Gummies

Level Select currently offers three blends of gummies.

Each product is combined with a different ingredient to target specific needs, with the most popular being their CBD gummies for sleep support, ‘Restful Sleep‘.

Gummies serving sizes and CBD concentration

One serving of the gummies (which means two gummies) of any flavor/type provides 25mg of CBD.

You can buy them either in a tub of 60 gummies (30 servings) or trial-size packets containing 10 gummies (5 servings).

CBD gummies with melatonin

The Restful Sleep CBD gummies are made with melatonin as well as lemon balm and are specifically designed to help people who are struggling to have a good night’s sleep.

They’re one of the brand’s most popular products, for good reason: Problems with falling (or staying) asleep are very common and people are seeking sleep aids that are as natural as possible to help with the issue.

Melatonin is widely used as a sleep aid, and the blend of melatonin together with CBD can offer additional relaxation ready for a restful night’s sleep.

The sleep gummies come in a ‘natural berry’ flavor that is pleasant and chewy, not overpowering, and not too sweet. There’s definitely a sweet berry flavor and you do get a hint of that CBD taste, however, it’s much more palatable to me than consuming an oil on my tongue.

The dark specks you can see in the picture below are Spirulina, which is a supplement well known for its antioxidant and anti-inflammatory properties.

Ingredients like Spirulina and Kale are often found in superfood green powder drinks – something we enjoy taking in the morning when we feel our immunity could be taking a dip due to overtraining or working too hard.

I could sit and eat lots of these in one go, but you’re not recommended to have more than two a day – so that’s something to look forward to eating before bedtime.

In summary, if you’re looking for a CBD sleep aid with the added impact of a melatonin supplement then definitely give these Restful Sleep edibles a go and see if they work for you.

Caffeine and Immune Support Gummies

The other two CBD gummy products are:

  • ‘Focused Energy’, which includes caffeine and ginseng and has a tropical flavor, and
  • ‘Immune Support’, which includes vitamin C and turmeric and has a citrus flavor.

For an alternative to coffee or other caffeinated beverages, the Focused Energy edibles are a great way to go. Again, they have a nice taste, and they provide 20mg of caffeine per serving as well as the 25mg of CBD and 100mg of ginseng.

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My favorite of the Level Select CBD gummies are the Immune Support, which do not contain either melatonin or caffeine, so shouldn’t affect your sleep cycle.

The Immune Support edibles are closest to ‘regular’ CBD gummies in that they do not contain caffeine or melatonin

While the Immune Support gummies include a small amount of Vitamin C and immune-boosting turmeric, the dosage of both is very low compared to generally recommended daily doses, so I wouldn’t say these are a replacement for consuming enough Vitamin C in your daily diet (or other supplements).

Level Select CBD Sports Topicals

I’ve used CBD sports creams and other topicals for a number of years to help with issues such as:

  • post-workout recovery
  • alleviating aches from acute injuries such as strains and sprains
  • little running or other sports-related injuries that come up from time to time, and
  • those weird aches you sometimes wake up with after sleeping awkwardly one night.

Level Select’s CBD ache relief creams and roll-ons are designed to provide targeted relief in specific areas of your body.

You can take CBD orally to get it more generally in your system. However, for these more specific/targeted parts of my body, I find applying something to the area can be more impactful in terms of how much of an impact it has on the aches I’m experiencing.

Unlike an edible, a cream, salve, or roll-on application of CBD is specifically rubbed on the area where you are experiencing the aches, similar to arnica and other such remedies.

For more about CBD topicals and how to use them, read our guide to the best CBD balms, salves, and creams next.

Related Reading:

Of all the topicals currently available on the market, fast-absorbing creams and roll-ons are my favorite methods of application, as they tend to be less greasy than balms and salves, which have a more oily, ointment-like feel to them.

I’ve been using the 1800mg (Level 3) concentration of CBD in Level Select’s sports cream and roll-on form. This is the strongest (most concentrated) amount of CBD per application.

Depending on how much you use, the company states that you’re getting between 60 and 72mg of CBD per application.

CBD ache relief cream

The Level Select sports CBD cream has a light, non-greasy texture and no color, so I find I can put clothes/socks on shortly after applying it and not worry about it staining, soaking in or sticking to my clothes.

It is currently available in a cooling mint scent.

As well as smelling of mint, which is a rather ‘clinical’ scent, the cream also has the effect of cooling the area you apply it to, which is similar to other sports ache relief creams, balms, and topicals.

The mint ingredient provides a pleasant, non-tingling sensation, which is particularly enjoyable if I’ve applied it to a very sore area with more acute aches, such as a recently pulled muscle.

While I don’t find the mint smell unpleasant, and the cooling effect is soothing, it is a rather strong smell.

This doesn’t stop me from using the cream, especially as I’m most likely to be putting it on at home or while I’m out getting dirty and sweating on a trail (for example, if I take it in my drop-bag during an ultramarathon or other long trail race).

However, I wouldn’t necessarily feel great about putting some on my upper body and going to a bar or restaurant straight after, so that’s worth knowing if you were planning on using it after work or the gym and heading out somewhere.

CBD roll-on

You can also buy the same-strength CBD topicals in roll-on form.

The roll-on version is a great choice if you want to massage the CBD onto an area without getting any on your hands.

Roll-on CBD topicals are great for mess-free use on the go, such as carrying in your backpack, or gym bag, if you need to take it places or if you travel frequently.

This roll-on comes in the same mint formula as the ache relief cream, and it therefore also has that same minty smell to it.

Cost and where to buy

Level Select’s CBD sports creams and roll-ons cost (per 3oz tub or 2.5oz roll-on):

  • Level 3 (1800mg CBD) – $50
  • Level 2 (1200mg CBD) – $40
  • Level 1 (900mg CBD) – $30

A tub of 60 CBD gummies costs $50, which means that if you’re taking one serving a day, it works out to around $50 / month, assuming you don’t buy them on a subscription.

At $50 for these concentrations of CBD in a quality product that’s a pleasure to use (in both edible and topical forms), this is excellent value compared to other CBD brands we have used and reviewed (for reference, compare these prices to other CBD topicals featured in our buyer’s guide).

You get 30% off these prices if you subscribe to buy one item once every 1, 2, or 3 months. This discount increases to 35% if you buy two or more items on subscription.

For a tub of gummies or a Level 3 sports cream/roll-on on subscription, this brings the cost to $35 / month.

If you’re going to use the CBD cream, gummies, or other products regularly, the subscription, therefore, becomes a no-brainer for the amount of money you save compared to buying the products normally.

It’s also worth noting that you get free shipping on all products, and the company offers a 30-day money-back guarantee, in case you don’t enjoy the products and want a refund.

To check the prices and for more details on the products and subscriptions, head over to Level Select’s website using the button below.

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